AAL’s award-winning project for ‘The Future of Us’ is exhibited as part of the Singapore Good Design Mark (SG Mark) Winning Entries Exhibition 2016 at the National Design Centre.
The SG Mark is a design and innovation award for business progressiveness that conforms to globally stringent standards of design.
Awards are given out to products and services with outstanding design in three categories: Lifestyle, Personal (Business-to-Consumer), Industry (Business-to-Business), and Public Services (e.g. education, medical, research, etc).
Submissions are evaluated by a panel comprising reputed designers, as well as representatives from agencies and organisations. Each entry is assessed based on criteria that include empathy, value, inspiration, ethics and responsibility, sustainability and progress.
SG Mark is an initiative led by the Singapore Design Business Chamber to encourage good design according to international standards of quality.
The exhibition will be open to the public from 8 March to 30 June 2016, 9am to 9pm. The National Design Centre is located at 111 Middle Road,